2B provides real-time attendance tracking at world’s largest independent film event

The American Film Market kicks off next week in Santa Monica, CA, and for the 12th consecutive year, 2B Solutions will provide real-time attendance data to festival exhibitors using the company’s 2B-Events solution.  AFM brings independent motion picture producers together for “eight days of deal-making, screenings, seminars, networking and parties.”  Quoting from their site, “Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed.  In just eight days, more than $1 billion in deals will be sealed.”

AFM’s need is pretty simple…  AFM exhibitors need to know who attends each screening in real-time so they can begin to negotiate deals, obtain funding to complete the film, or secure rights for a certain part of the world.  But, with over 2,000 independent projects being screened at 29 theatres over 8 days, collecting that data in real-time is a challenge.

That’s wAttendee badgehere 2B Solutions steps in!  2B-Events is a mobile app that gives AFM the ability to quickly scan a barcode on each attendee’s badge at every screening.  This attendance data is immediately aggregated in a central database providing real-time data on who attended a particular screening.  Exhibitors immediately know who viewed their projects and can plan for next steps.

2B-Events is a tremendous time-saver for AFM, and allows them to quickly and accurately report critical attendance information to exhibitors so deals can be made on the spot.

For more information on 2B-Events, check out our website at http://2bsolutions.com/products/2b-events/.  And for more information about the American Film Market, please visit their site at http://americanfilmmarket.com/.

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