About 2B Solutions

2B Solutions, Inc. specializes in custom building Microsoft Dynamics Customer Relationship Management (CRM) and mobile applications to allow our customers to manage any kind of resources from company car/truck fleets, to medications throughout a pharmacy, to dog trainers and their schedules.

We improve the ability of businesses to respond to their customers and critical events from anywhere.

Our custom mobile applications include 2B-Inventory which is a complete mobile inventory and store management application for retailers and warehouses.  2B Solutions has also developed mobile applications for mobiles sales, asset tracking and event tracking.

We are a Microsoft Partner with competencies in Microsoft Mobility Solutions, Microsoft Business Solutions and ISV/Software Solutions.

Jeff Cross - President

Jeff co-founded 2B Solutions in April of 2003 and currently serves as President and CEO.  He is responsible for leading the 2B team with business and technology vision and innovation.

“I am fortunate to be living during a time where I am able to create a career and a company from a passion of technology and business.  Creating technology solutions which makes a positive impact on business is what continues to feed that passion and I am surrounded by incredibly talented people which makes all of this possible.”

Jeff graduated from Birmingham-Southern College with a Bachelor’s Degree in Business.  He is married and has two children.

Email Jeff:  Jeff@2Bsolutions.net

George Moreno

George joined 2B Solutions, Inc. in 2004 and currently serves as Vice President of Emerging Solutions.  His experience with 2B includes the sales and support of all mobile apps.

“I enjoy building things from the ground up and seeing them develop.  Working closely with our network of partners and our great customers, it has been extremely rewarding to see our mobile solutions mature and flourish over the years.  One the best parts of my job is being able to work with a customer to learn their business and design a solution built to meet their specific needs.” 

George graduated from Xavier University in Cincinnati with a bachelor’s degree in Finance.  George earned Master of Business Administration degree from the University of Alabama.

Email George:  George@2Bsolutions.net

Alan Camp

Alan joined 2B Solutions in 2011 following 12 years of service in the US Air Force as a Communications Officer.  For the first year and a half at 2B Solutions, Alan provided contract service to the Server Operations division of a major bank.  Following this, he transitioned ‘in-house,’ to take on installation and support of Microsoft Dynamics CRM.

He currently serves as the Vice President of Client Solutions, responsible for sales and support of 2B Solutions’ established products and services, including implementations, migrations, and hosting.  Alan graduated from the University of Alabama at Birmingham in 1995 with a BS in Computer Science, and in 1998 completed his Masters of Business Administration at Western International University.

Email Alan:  Alan@2Bsolutions.net

Glenn Kinstler

Glenn joined 2B Solutions in 2011 and currently serves as Relationship Manager for the Client Solutions Division.

“I really enjoy learning what makes companies tick.  What are their critical success factors, what data do they want, what kind of internal processes do they have?  Every company is different, but they often face similar challenges.  Our solutions help streamline these processes and help companies operate more efficiently.”

Glenn earned a BA in Communication from The University of Alabama in 1995 and an MBA from UAB in 2001.  Glenn and his wife, Kristen, have a son, Bennett, born in February 2012.

Email Glenn:  Glenn@2Bsolutions.net


Shawn Shelton

Shawn joined 2B Solutions in 2013 providing contract services on a variety of systems.   Shawn has 15 years of experience developing asset management systems and websites for local governments.   Shawn currently serves as a custom CRM developer for the Client Solutions and Emerging Solutions Divisions.

“What I love most about developing these systems for the wide variety of clientele we serve, I get to learn the ins and outs of not just the company, but industry standards and what drives those standards. Once the client begins using our systems I always enjoy when they ask, ‘Wow, Can you make it do X?’ That’s when you know the client is excited and is going to take ownership of the system and the data, which is key to implementing a successful application.”

Shawn earned his Associates Degree in Software System Design and Development from Virginia College in 2001. Shawn and his wife, Heather have 4 children.

Email Shawn:  Shawn@2Bsolutions.net

2B Solutions - Team

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