Microsoft Dynamics CRM 2016 Spring Wave Release Preview Guide

Positive customer experience is an increasingly important ingredient for companies to win and retain customers.

Customer engagement from Microsoft Dynamics CRM helps companies deliver exceptional customer experiences, creating long-term relationships based on knowledge and trust.

Today, the process of engaging customers can’t be one-size-fits-all. It needs to be adaptive across all touch points and within the context of who your customer is and what they are doing. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight, while also enabling your sales, service, and marketing professionals to be as productive as possible. With customer engagement by Microsoft, we help your company deliver exceptional customer experiences. Companies can:

  • Personalize customer experiences by engaging them at the right time, in the right place, in the right way throughout the journey.
  • Create proactive experiences by determining the next best interaction with your customer based on insights.
  • Make customer engagement predictive by leveraging internal and external data to identify patterns and trends. Apply information to make recommendations or suggestions for how to optimize.

This document highlights the capabilities of the Dynamics CRM Spring 2016 Wave, which includes updates to all online services, including Microsoft Dynamics CRM Online 2016 Update 1, *Microsoft Dynamics Marketing 2016 Update, and *Microsoft Social Engagement 2016 Update that will further our customers’ abilities to deliver amazing customer experiences. Microsoft Dynamics CRM Online 2016 Update 1, Microsoft Dynamics Marketing 2016 Update, and Microsoft Social Engagement 2016 Update – will be delivered as a customer driven update.

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